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(all of it!) 

WHAT I'VE DONE

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Freelance Writing & Contract Marketing

Clients including: Terminix, Connecteam, Texas General Hospital, Angel Soft

Other Industries including: Banking, Non-Profit, Architecture, Small Businesses

                                                                                                                                           

  • Created web content including blogs and SEO articles, marketing emails, general marketing copy, infographics and social posts

  • Researched and wrote internal corporate content including employee spotlights, company news and announcements, and CEO emails

  • Wrote PR copy including project narratives, award entries, and more

  • Planned and executed marketing campaigns from design to implementation, including print vendor management, social media posting and more

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Notable Projects:

  • Planned and executed full seasonal holiday event campaigns including print and digital media

  • Consulted on a rebrand for a local business to prepare it for sale. After the rebrand and implementing the marketing plan, business improved so drastically the owners did not sell it.

  • Wrote an employee profile for a global company intranet that quickly became a top viewed article to date

  • Created and continue to manage this very website you're reading now

Want a website to showcase your creative work or corporate accomplishments? Reach out to me! (Seriously, I get so many interviews where people reference this website.)  

Builders FirstSource​

  • Created, proofs, and reviews marketing materials and communications

  • Drafted and executed internal communications, distributing to more than 30k employees via email, flyers, video, and SharePoint intranet 

  • Worked with with a variety of departmental and leadership colleagues, collecting information and delivering effective messages and enhancing company culture

  • Managed multiple projects by tracking deadlines and deliverables and organizes processes to ensure communications remain efficient and high-quality

  • Cultivated and maintains relationships with third party vendors in support of delivering print and email communications

  • Produced company blog aimed at spotlighting employee stories and sharing field location news

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Notable Contributions:

  • Spearheaded communications campaign surrounding implementation of a new payroll system, keeping employees well-informed of project milestones and completion information

  • Directly oversaw annual creation, production, and delivery of 50 page benefits guide and open enrollment materials, developed in conjunction with senior leadership

  • Initiated and executed the service award program for all nationwide employees

  • Launched company ERG program with DEI leadership

  • Launched new intranet, worked with IT migration to SharePoint and managed change for cutover

​DRG Concepts

  • copywriting from drink names to ads to newsletters

  • creating and coordinating promotional programs

  • managing five brands on social media 

  • responsible for online reputation and guest relations

  • leading a team of three

  • working with creative agency 

  • assisting in the hiring and training process where applicable

Weber Shandwick

  • principal clients: Bank of America, Verizon, Asurion, RadioShack, American Airlines

  • pitching and coordinating nationwide and local media

  • coverage/tracking reports

  • researching and securing media opportunities

  • knowledge of industry and proprietary software

Belmont Icehouse

  • project management

  • account services

  • managed all branding for The Corporate Soul Handbook and Prime Your Pump Publishing

  • clients inluding Texas A&M, Austin Convention and Visitors Bureau

Lubbock Chamber of Commerce

  • produced (writing, photography, design and distribution) a monthly publication 

  • managed social media

  • email marketing 

  • coordinated newsletter content from across departments and members

  • wrote press releases

  • coordinated press conferences

Whataburger

  • wrote competitive analyses

  • attended media meetings when the company was ranked in the top 16 in the nation

  • worked closely with the brand guidebook

The Daily Toreador

  • senior features reporter

  • met daily deadlines, producing at least three stories per week 

  • named Best Reporter 2011-2012

  • became fluent in AP style

Walt Disney World Resort

  • took classes in marketing and creativity with Disney professionals

  • worked 30-60 hours per week in the park

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